- MISSION
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With the best products and space experience,
we share the happy daily lives with the customers.
- VISION
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A bellwether which leads the cafe culture and
creates enjoyment of everyday life
- MEDIUM TO LONG TERM STRATEGIC OBJECTIVE
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Korea's unrivaled No. 1
by achieving both short and long-term goals
Win Now,
Win 2025!
Core Values
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Customer-Centric
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Information based
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Operational excellence
Code of Conduct
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Active execution
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Consideration
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Integrated thinking
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Overall optimization
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Collaboration